李臻昊

个人简介 Biography

2020.09-2023.08，香港岭南大学，商学哲学博士

2017.09-2020.06，重庆大学，应用经济学硕士

2013.09-2017.06，重庆大学，理学学士

学术工作 Professional Experiences

2026.08-至今，深圳北理莫斯科大学，高级讲师

2023.09-2026.08，香港岭南大学，博士后研究员

Reviewer for:

IEEE Transactions on Engineering Management [ABS-3];

Journal of the Operational Research Society [ABS-3]

论文发表 Publications

Publications

• Zhenhao Li, Liping Liang. (2026). Regulating false claims in influencer marketing. European Journal of Operational Research, 331(3), 837–848. [ABS-4]

• Zhenhao Li, Liping Liang. (2025). Introducing new products via social media influencers: Pricing and commission strategies. Naval Research Logistics, 72(6), 843–857. [ABS-3]

• Zhenhao Li, Hong Yang, Jing Xu. (2022). How to adopt mass customization strategy: Understanding the role of consumers’ perceived brand value. Computers & Industrial Engineering, 108666. [ABS-2]

Conference

• Zhenhao Li, Liping Liang. (2023). New product introduction via social media influencers. In Proceedings of the 2023 Global Marketing Conference (Seoul) (p.886). Global Knowledge Marketing Management Association.

研究项目 Research Projects

2022.01-2024.06香港特别行政区研究资助局年度优配基金 (General Research Fund) : Introducing new products via social media influencers. 立项编号：LU13501321 （参与）

获奖情况 Awards

• 岭南大学优秀博士毕业论文 (Outstanding thesis)

• 重庆大学优秀毕业研究生

• 全国大学生数学竞赛（数学类）一等奖