个人简介 Biography
谢志伟教授（Henry Cheah Chee Wei），澳洲蒙纳士大学（泰晤士高等教育世界大学排名前50大学）管理学博士 ，鹏城孔雀特聘海外人才。同时他以全院第一名的优异成绩毕业于马来亚大学（QS全球排名前100大学）工商管理硕士班，并获得MBA学位。他也是欧洲商学院（European Business School-EBS）的访问学者。作为一个市场营销实践者，谢教授也同时在2022年获得美国营销协会（American Marketing Association）及美国数字营销学院（Digital Marketing Institute）的特许数字营销专家双证资格（Double Certified Digital Marketing Specialist)。
加入学术界之前，谢教授从事中国家具出口业务17年。他出口的家具产品远销北美、中东等47个国家，在国际营销方面拥有实践经验。他的创业、经商实战背景塑造了他的教学风格，他将现实商业世界带入课堂。他也是行动学习的实践者，在教学方面获得奖项。
谢教授目前是British Food Journal(JCR 二区)的亚洲区域编辑（Regional Editor）。他的研究属跨学科，已在多个SSCI期刊发表论文，如Journal of Business and Industrial Marketing, Housing Studies, Habitat International, International Journal of Retail and Distribution Management, Journal of Product and Brand Management, International Journal of Qualitative Research Methods, European Journal of Innovation Management and British Food Journal。
他同时也是国际知名学术期刊的审稿人，近年已为以下期刊审稿50余篇 (按字母排序): Asia Pacific Journal of Marketing and Logistic, British Food Journal, British Journal of Management, Business Research Quarterly-BRQ, Housing Studies, Marketing Intelligence & Planning, International Journal of Emerging Markets, International Journal of Hospitality Management, International Journal of Qualitative Methods, Journal of Business Research, Journal of Internet Commerce, Journal of Retailing and Consumer Services & Journal of Strategic Marketing。
谢教授目前指导博士生，同时也指导校内本科生参加多项全国比赛，迄今已获得多项奖项。
教育背景 Educational Experiences
2022.09–2022.12 美国营销协会&数字营销学院-特许数字营销专家双证资格
2014.10–2018.10 澳洲蒙纳士大学 管理学博士（市场营销方向）
2011.12–2013.12 马来亚大学工商管理硕士MBA (国际商务与金融方向)
研究方向 Research Area
企业营销（IndustrialMarketing)，数字营销（Platform-based Digital Marketing)
可负担居住房，城中村，公租房（Home affordability issues)，网约车（Ride-hailing Industry），宠物经济与需求（Pet Adoption & Economy）
定性研究–案例分析方法（Case Study），现象学（Phenomenology），民族志（Ethnography），网路志（Netnography）,扎根理论（Grounded Theory）
学术工作 Professional Experiences
2023.02–至今 深圳北理莫斯科大学经济系教授
2019-12–2023.01 深圳技术大学商学院副教授、深圳技术大学商学院市场营销系学科带头人/主任
2016.12-2019.11 蒙纳什大学/ 双威大学讲师
2019.11–至今 亚洲战略与领导力研究所特聘研究员
2019.11–至今 公共政策研究中心特聘研究员
业界工作 Working Experiences
刊物发表 Publications
Chee Wei Cheah, Kian Yeik Koay, Keheng Xiang (2023). “Uncovering the voices of marginalized minorities in public policy research - A critical review of the image and text-based vignette method..” International Journal of Qualitative Methods. In Press (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, KY Koay (2023). “Health-based crisis: How do firms weather the storms using the structural holes-bridging Strategy?” Journal of Business & Industrial Marketing. In Press (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
KY Koay, Chee Wei Cheah* (2022). “ Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers.” Journal of Product and Brand Management. (SSCI-Q2/ ABDC Ranking: A; Impact Factor: 5.354)
Chee Wei Cheah, & KY Koay (2022) “The political game of innovation: evidence from the ride-hailing transport service industry.” European Journal of Innovation Management (SSCI Indexed Q2; Impact Factor: 4.691).
Chee Wei Cheah (2022). “Network relationship building in the regulated housing market of Malaysia: A meso-level collective sensemaking perspective.” Housing Studies. Vol. 39, No. 3 (SSCI- Q2; ABDC Ranking: A, Impact Factor: 3.416 (In Press)
Chee Wei Cheah, Kian Yeik Koay (2022). “Knowing the Unknown: Considering the application of the Qualitative-Vignette Method in the socio-political sensitive business environment.” International Journal of Qualitative Methods. January 2022 (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, & Lee C. (2022) “Housing the urban poor through strategic networks: Multi-case analysis” Habitat International (SSCI-Q1; ABDC Ranking A: Impact Factor: 5.639).
Kian Yeik Koay, Chee Wei Cheah, Hui Shan, Lom (2022). “An integrated model of consumers’ intention to buy second-hand clothing.” International Journal of Retail and Distribution Management. (ABDC Ranking: A; SSCI-Indexed Q2/ Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “A model of online food delivery service quality, customer satisfaction, and customer loyalty: A combination of PLS-SEM and NCA approaches.” British Food Journal. (SCIE: Q2/ ABDC Ranking: B; Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “Understanding consumers’ intention to revisit bubble tea stores. An application of the theory of planned behavior” British Food Journal. (ABDC Ranking: B; SCIE/SSCI-Indexed Q2/ Impact Factor: 4.172)
Chee Wei Cheah, Low B, KC Lee (2021). “Sustainable Housing Development: The Legitimacy-Seeking Perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 6 (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
Chee Wei Cheah (2021). “Why firms exploit Dual Marketing Strategy: An institutional-network perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 12 (ABDC Ranking: A; SSCI-Indexed Q3/Impact Factor: 3.962)
Chee Wei Cheah, Norbani Che-Ha, and Suhana Mohezar (2020). “Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy” In Maria Palazzo, Pantea Foroudi and Alfonso Siano “Beyond Multi-channel Marketing: Critical Issues in Dual Marketing” Bingley, UK: Emerald Publishing
Chee Wei Cheah (2019). “Social-political role of NGOs: A case study on the triadic business network.” Journal of Business & Industrial Marketing. Vol. 34, No. 5 (ABDC Ranking: A, SSCI-Indexed Q3/ Impact Factor: 3.962)
