LI Zhenhao

Biography

2020.09 – 2023.08 Lingnan University, Hong Kong, Ph.D. in Business

2017.09 – 2020.06 Chongqing University, M.A. in Applied Economics

2013.09 – 2017.06 Chongqing University, B.S. in Science

Professional Experiences

2026.08 – Present Shenzhen MSU-BIT University, Senior Lecturer

2023.09 – 2026.08 Lingnan University, Hong Kong, Postdoctoral Research Fellow

Reviewer for:

IEEE Transactions on Engineering Management [ABS-3];

Journal of the Operational Research Society [ABS-3]

Publications

Publications

• Zhenhao Li, Liping Liang. (2026). Regulating false claims in influencer marketing. European Journal of Operational Research, 331(3), 837–848. [ABS-4]

• Zhenhao Li, Liping Liang. (2025). Introducing new products via social media influencers: Pricing and commission strategies. Naval Research Logistics, 72(6), 843–857. [ABS-3]

• Zhenhao Li, Hong Yang, Jing Xu. (2022). How to adopt mass customization strategy: Understanding the role of consumers’ perceived brand value. Computers & Industrial Engineering, 108666. [ABS-2]

Conference

• Zhenhao Li, Liping Liang. (2023). New product introduction via social media influencers. In Proceedings of the 2023 Global Marketing Conference (Seoul) (p.886). Global Knowledge Marketing Management Association.

Research Projects

2022.01-2024.06, General Research Fund (GRF) of the Research Grants Council (RGC) : Introducing new products via social media influencers. 立项编号：LU13501321, Participant.

Awards

• Outstanding Doctoral Thesis Award, Lingnan University

• Outstanding Graduate Student Award, Chongqing University

• First Prize, National College Mathematics Competition (Mathematics Category)