Biography
Professor Henry Cheah Chee Wei, recieved his PhD in Monash University, Australia (Times Higher Education Top 50 universities in the World), and is one of Pengcheng Peacock specially recruited overseas talents. At the same time, he obtained an MBA degree from the University of Malaya (QS Top 100 universities in the world) with the first place in the school. He is also a visiting fellow at the European Business School-EBS. As a marketing practitioner, Professor Xie is also a Certified Double Certified Digital Marketing Specialist by the American Marketing Association and the Digital Marketing Institute in 2022 Digital Marketing Specialist).
Prior to joining academia, Professor Xie was engaged in the Chinese furniture export business for 17 years. He exports furniture products to 47 countries in North America, the Middle East, and has practical experience in international marketing. His entrepreneurial and business background has shaped his teaching style, and he brings the real world of business into the classroom. He is also a practitioner of action learning and has won awards in teaching.
Professor Xie is currently the Asia Regional Editor of the British Food Journal(JCR Region 2). His research is interdisciplinary and has been published in several SSCI journals, Such as Journal of Business and Industrial Marketing, Housing Studies, Habitat International, International Journal of Retail and Distribution Management, Journal of Product and Brand Management, International Journal of Qualitative Research Methods, European Journal of Innovation Management and British Food Journal.
He is also a reviewer of internationally renowned academic journals and in recent years has reviewed over 50 articles (in alphabetical order) for the following journals: Asia Pacific Journal of Marketing and Logistic, British Food Journal, British Journal of Management, Business Research Quarterly-BRQ, Housing Studies, Marketing Intelligence & Planning, International Journal of Emerging Markets, International Journal of Hospitality Management, International Journal of Qualitative Methods, Journal of Business Research, Journal of Internet Commerce, Journal of Retailing and Consumer Services & Journal of Strategic Marketing.
Professor Xie currently supervises doctoral students as well as undergraduate students at the University to participate in a number of national competitions and has won a number of awards so far.
Educational Experiences
2022.09-2022.12 American Marketing Association & Digital Marketing Institute - Dual Certificate of Chartered Digital Marketing Specialist
2014.10-2018.10 Doctor of Management (Marketing direction), Monash University, Australia
2011.12-2013.12 University of Malaya MBA (International Business and Finance)
Research Area
IndustrialMarketing, Platform-based Digital Marketing
Home affordability issues，Ride-hailing Industry，Pet Adoption & Economy
Case Study，Phenomenology，Ethnography，Netnography, Grounded Theory
Professional Experiences
Professor, Department of Economics, Shenzhen MSU-BIT University, 2023.02-Present
Associate Professor, Business School of Shenzhen University of Technology; Discipline leader/Director of Marketing Department of Business School of Shenzhen University of Technology, 2019-12-2023.01
Lecturer, Monash University/Sunway University, 2016.12-2019.11
Distinguished Fellow, Asia Institute of Strategy and Leadership, 2019.11-present
Distinguished Research Fellow, Center for Public Policy Research, 2019.11-present
Working Experiences
Publications
Chee Wei Cheah, Kian Yeik Koay, Keheng Xiang (2023). “Uncovering the voices of marginalized minorities in public policy research - A critical review of the image and text-based vignette method..” International Journal of Qualitative Methods. In Press (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, KY Koay (2023). “Health-based crisis: How do firms weather the storms using the structural holes-bridging Strategy?” Journal of Business & Industrial Marketing. In Press (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
KY Koay, Chee Wei Cheah* (2022). “ Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers.” Journal of Product and Brand Management. (SSCI-Q2/ ABDC Ranking: A; Impact Factor: 5.354)
Chee Wei Cheah, & KY Koay (2022) “The political game of innovation: evidence from the ride-hailing transport service industry.” European Journal of Innovation Management (SSCI Indexed Q2; Impact Factor: 4.691).
Chee Wei Cheah (2022). “Network relationship building in the regulated housing market of Malaysia: A meso-level collective sensemaking perspective.” Housing Studies. Vol. 39, No. 3 (SSCI- Q2; ABDC Ranking: A, Impact Factor: 3.416 (In Press)
Chee Wei Cheah, Kian Yeik Koay (2022). “Knowing the Unknown: Considering the application of the Qualitative-Vignette Method in the socio-political sensitive business environment.” International Journal of Qualitative Methods. January 2022 (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, & Lee C. (2022) “Housing the urban poor through strategic networks: Multi-case analysis” Habitat International (SSCI-Q1; ABDC Ranking A: Impact Factor: 5.639).
Kian Yeik Koay, Chee Wei Cheah, Hui Shan, Lom (2022). “An integrated model of consumers’ intention to buy second-hand clothing.” International Journal of Retail and Distribution Management. (ABDC Ranking: A; SSCI-Indexed Q2/ Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “A model of online food delivery service quality, customer satisfaction, and customer loyalty: A combination of PLS-SEM and NCA approaches.” British Food Journal. (SCIE: Q2/ ABDC Ranking: B; Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “Understanding consumers’ intention to revisit bubble tea stores. An application of the theory of planned behavior” British Food Journal. (ABDC Ranking: B; SCIE/SSCI-Indexed Q2/ Impact Factor: 4.172)
Chee Wei Cheah, Low B, KC Lee (2021). “Sustainable Housing Development: The Legitimacy-Seeking Perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 6 (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
Chee Wei Cheah (2021). “Why firms exploit Dual Marketing Strategy: An institutional-network perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 12 (ABDC Ranking: A; SSCI-Indexed Q3/Impact Factor: 3.962)
Chee Wei Cheah, Norbani Che-Ha, and Suhana Mohezar (2020). “Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy” In Maria Palazzo, Pantea Foroudi and Alfonso Siano “Beyond Multi-channel Marketing: Critical Issues in Dual Marketing” Bingley, UK: Emerald Publishing
Chee Wei Cheah (2019). “Social-political role of NGOs: A case study on the triadic business network.” Journal of Business & Industrial Marketing. Vol. 34, No. 5 (ABDC Ranking: A, SSCI-Indexed Q3/ Impact Factor: 3.962)
